Geely Auto UK is proud to announce Olympic and Commonwealth sporting icons Sir Jason and Dame Laura Kenny as its new brand ambassadors, further strengthening its commitment to British sport and following on from its ongoing partnership with Team England.
The Kennys are the first members of what will become known as the Geely Squad, which will be the brand’s group of ambassadors and include the most successful and recognisable figures in British sport. The Geely Squad will deliver a programme of activity designed to celebrate achievement and help further drive awareness of the Geely Auto brand in the UK.
"Sport has given me so many opportunities throughout my life, and it's incredibly important to inspire the next generation to get involved and stay active”, said Dame Laura Kenny. “I'm excited to work with Geely Auto UK and support initiatives that help more people discover the benefits of sport."
"Geely Auto UK's commitment to supporting participation and community engagement is something that really resonates with me”, added her husband, Sir Jason Kenny. “I'm looking forward to working alongside the team and helping encourage more people to get active and pursue their goals."
As Geely Auto UK continues to expand its presence in the UK market, partnerships with leading athletes and organisations will remain central to its mission of connecting with customers through shared values of innovation, aspiration and achievement.